Blippar in the News – The Benefits Of AR In Food & Drink

This week in the news… the benefits of amalgamating Augmented Reality in the food and beverage industry, and the release of Emirates' new Augmented Reality amenity kits. 

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Blippar Team

What are the Benefits of Amalgamating Augmented Reality in the Food & Beverage Industry
Entrepreneur India

Augmented reality provides a unique opportunity to break away from the clutter in the highly competitive and evolving food and beverage industry. Blippar’s partnership with The Beer Café is a prime example, where you can educate customers on each pint’s provenance. Leveraging new technologies like AR not only creates an immersive experience for a consumer but it also helps restaurants to stand out from the crowd. Read more

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Video: Emirates’ New Amenity Kits with Augmented Reality
Gulf Business

Dubai airline, Emirates, has recently launched an augmented reality-equipped amenity kits for economy passengers on long-haul flights, claimed to be the first worldwide. Teaming up with Blippar, content was created to give the best in-flight experience, ranging from colouring tools to entertain the children (and adults!), as well as relaxation methods. Each kit is tailored with a design that represents six of the different regions. Read more